Immersive visual experiences such as Augmented Reality (AR) and Virtual Reality (VR) are the latest creative additions to the ever-expanding industry of travel and hospitality. These trends have come a long way in a relatively short time in the tech industry and are usually associated with video games where users can immerse themselves in a...

Though architectural design might not seem to be one of the top criteria for choosing a hotel or resort for most travellers, for the design-conscious customer it is a key priority, especially in the field of luxury travel. More and more people opt for upscale boutique hotels and elegantly refurbished properties instead of regular chain hotel...

The remarkable rise of the internet over the last two decades has had a profound effect on the development of new and exciting technology that has positively enhanced the industries of hospitality and tourism. In the last decade especially, the use of Information Technology in the travel industry has been pivotal in the reduction of overall costs...

Powerful marketing strategies are crucial to the success of any business no matter how big or small. They help identify and target specific audiences and develop profitable products. The unprecedented rise of digital marketing has made it possible for companies to create a strong online presence by harnessing the benefits of a multitude of...